The New Deal: Band as Brand

IF you surveyed the crowd this summer at the punk-flavored Vans Warped Tour here, thick with unexpected piercings and regrettable tattoos, the Paramore fans were hard to miss. Many were clean-cut young girls sporting the same shaggy orange-and-blonde hairstyle as the one worn by the band’s singer, Hayley Williams, in the music video for this pop-punk band’s hit song, “Misery Business.”

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