Apple launches iTunes LP
Donnerstag, 10. September 2009After all the speculation and second-guessing, Apple has revealed its new music strategy which revolves around pushing digital album sales through iTunes LP.
This is the public launch of what has been known as Project Cocktail. On top of the album, additional bundled elements can include liner notes, artwork, memorabilia, lyrics and video footage.
It was unveilved yesterday at Apple’s It’s Only Rock & Roll product event, which also saw the public return of Apple CEO Steve Jobs after a leave of absence due to illness.
http://www.musicweek.com/story.asp?sectioncode=1&storycode=1038627&c=1
